The Weeknd - New Song "False Alarm", SNL Spot, & PUMA Collection

The Weeknd shared new song "False Alarm". It's off his upcoming album Starboy. He will also be the musical guest on the season premiere of SNL this week. He also announced that he will collaborating with PUMA for a Run The Streets line of shoes and clothing in 2017. Listen to "False Alarm" HERE and see his announcements about SNL and the PUMA deal below.

The Weeknd is the musical guest on the season premiere of #SNL this week.

Make sure you tune in. #STARBOY pic.twitter.com/QzY4HHSx7L

— The Weeknd Direct (@TheWeekndDirect) September 30, 2016

excited to announce my partnership w/ @puma  #RunTheStreets ||
also excited to release my PumaXO shoe and clothing line in 2017 🤘🏾 pic.twitter.com/Wb6hyqYsCE

— The Weeknd (@theweeknd) September 29, 2016